Jul
20
2010

Nokia’s Rural Love – New Micro Payment Scheme


Amid pandemic scares and global recession, as fortunes continue to dwindle it seems Nokia is the one shining star that threatens to emerge from all this even stronger than it was a year ago. Nokia’s Indian market continues to grow even as pockets shrink and kudos to their marketing division for coming up with innovative ways to reel in even more customers.

1. Size matters, but not in the obvious way. Buy something that is suitable for your room size and viewing distance. A 32-inch HDTV is good enough for a viewing distance of not more than 10 feet. At 12 feet or more, this display feels small; ideally a display should be large enough to capture a major part of your viewing area. Previously, a large display viewed from too close appeared pixelated; but this is no longer an issue, thanks to higher resolutions. If your viewing distance is going to be greater than 10 feet, consider a 42-inch HDTV. For anything over 16 feet, look at a 46-inch display. Obviously your budget also matters, as larger displays are costlier, but this is ideally what you should look at.

A dynamic contrast ratio of 50,000:1 is nonsense. We’ve tested such displays and noted their ‘actual’ contrast ratio is not more than 1300:1. For the record, anything over 1,000:1 is good, and anything over 1,500:1 is superb. I am talking about the measured contrast ratio. Such specifications are overstated and the term ‘dynamic contrast ratio’ is misleading as various methods such as varying the backlight intensity or even measuring the contrast over a period of time (and not instantaneously as is proper procedure) is resorted to, which is why you see such inflated numbers. Displays with a ‘static’ contrast ratio of 1,000:1 are more than enough for a great viewing experience.

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